Resume
Daniel Joseph Wise
Contact: info@danielofdc.com | Aberdeen, SD | 202-615-2481
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McQuillen creative group
Digital Marketing Specialist | June 2020 - Present
I established a digital marketing department for McQuillen Creative Group to sell and provide social media management for local and national businesses and organizations. This served as a complement to their website development, graphic design, photography, and video production services. I supervised a junior graphic designer, collaborated with creative producers, and consulted clients on best practices for digital marketing and communications.
Built a digital marketing and social media management program based on industry subscription models. I pitched and sold this model to business owners, association executives, and government agencies.
Managed over 30 social media accounts, utilized organic and PPC campaigns, and conducted email marketing campaigns with customer journey workflows.
Maintained asset management systems, strategic plans, content calendars, and branding standards.
Independent Communications and Public Relations Specialist
June 2017 - June 2020
I was an independent contractor focusing on communications and public relations. I produced content for digital and print media. I also have experience managing collaborative projects from conception to execution. I have worked in the private and public sectors with an emphasis on campaign and association frameworks.
Provided consultation and guidance to professionals, entrepreneurs, and public figures on marketing and social media best practices for branding, messaging, and visual cohesion.
Utilized my experience as a photographer to produce high-quality event pictures and graphics for social media and marketing materials.
Provided solutions and present roadmaps and benchmarks for marketing and community projects and provide reports and analytics, and presented user data from Google Analytics and online platforms.
National Health Care Anti-Fraud Association
Manager, Marketing & Business Development | August 2018 - February 2019
Developed and executed marketing strategies to promote NHCAA membership, education & training programs, and anti-fraud initiative activities by streamlining information and designs.
Drafted and sent email communications to private insurer special investigations units and law enforcement agencies for the use of onboarding new members, white-listing marketing emails, and association information.
Managed a freelance designer to develop signage for the annual training conference.
At-Large Councilmember Robert C. White, Jr., DC Council
Communications Specialist | December 2016 - June 2017
Established liaison with local and national press corps while coordinating all press and media activities for live and recorded television, radio, and internet appearances.
Developed a yearly communications strategy outlining best practices for communicating with the press, public, and government entities via social media, email, and public statements.
Maintained a database of businesses, community groups, and influencers for targeted outreach strategies.
Wrote and edited a range of communications materials including talking points, a first-term transition report, press releases, newsletter, and official correspondence to public and private residents.
Collaborated with the Constituent Services Coordinator to plan community engagement activities.
District of Columbia Association of REaltors®
Communications Associate | May 2013 - December 2016
Implemented communications to promote DCAR advocacy efforts, networking events and community-building activities.
Designed, wrote and edited a variety of print and digital media assets and communications to advance legislative priorities to professional members, public and press.
Newsletter, social media, press releases, signage and brochures.
Managed the ideation, creation, prototyping and maintenance of a brand new, modern and responsive website for the Association.
Managed planning for social events, lobby days and conventions.
Tracked and curated news articles and legislative movement through the DC Council for the chief executive officer and board of directors.
Reported social media analytics and project updates to a 13-member communications committee and a 20-member board of directors.
Additional Information:
Specialties & Software Experience: Research, PR, graphic design, writing, editing, social networking, Adobe Creative Cloud (Photoshop, InDesign, Lightroom, Illustrator), Informz Email Marketing, EVO CMS, Wordpress, Squarespace, MailChimp, Constant Contact, Windows Platform, Mac/Apple Platform, Android Platform, Microsoft Office Suite (Word, Excel, Outlook, 365)
Internships: Press office Intern, Senator Tim Johnson (2010) | Research Intern, Sirens Media (2011)
Volunteerism: Youth Coach, DC Stoddert Soccer league (2012-2015) | Committee Secretary, Extra Life Foundation DC at Children's National Hospital (2014-2015)
Education: B.S., English for Information Systems - Dakota State University (2005 - 2010) | Literature, History and Shakespeare - Richmond, The American International University in London (Study Abroad Summer 2008)